"BEAUTY GETS THE ATTENTION.
PERSONALITY GETS THE HEART"
THE BRAND AS A FRIEND APPROACH
People use social media as a self-expression tool, they use brands to reflect special aspects of themselves. This is deeply rooted in the subconscious consumer behaviour on social networks - they are looking for your brand as a means of self-expression - especially when it comes to expressing their ethical values.
BUT - brands are sometimes a little bit lost and they don’t really know who they are - they don’t know how to express themselves and communicate the values they stand for, the vision they embody or whatever makes them tick.
Like two blind chicken they run around in the social media jungle not coming across each other, not getting each other's attention. A failed interaction, a failed match-making possibility. BUMMER.
We at BAAF understood this gap and made it to our speciality! We created a UNIQUE brand-as-a-friend 3-step approach that forms the ultimate solution to this mess:
UNDERSTANDING YOUR AUDIENCE
Your brand is never really about you, but about your audience. That’s why we dedicated the first step solely to your potential customers.
What most brands do when they think about social media is thinking about how to bring their message out there - no one is actually LISTENING let alone understanding their customer and their behavior on the gram first. Consumers decide within seconds on a subconscious level which content to like, what profile to visit, which call to action to follow.
But, what actually triggers their subconscious decision-making process?
We created a unique approach to social media marketing while looking beyond the numbers of likes and follower-counts to see who hides behind. We created a model of subconscious experience creation in the user's mind in a social context.
BAAF not only identifies your audience, we inherently study the behavior, the needs, the pain points, the dreams and the wishes of your target audience and see how your brand fulfills their needs of self-expression. BAAF listens first before it acts.
GIVING YOUR BRAND A PERSONALITY
People don’t buy products, people buy feelings, emotions, stories, values, ethics... people buy personalities. The humanisation of a brand is no longer just an option - the number of products or services that tend to serve the same functional needs is exponentially growing in our saturated market. There is nothing we can’t really think of that doesn’t exist, we are overflown by products and services every day.
So how do those products and services differentiate?
Users generate two images of your brand in their mind being distinguished between a rational image and an emotional image. The rational image refers to the functionality or the price of your product while the emotional image created in the users mind refers to your brand personality. This is why it's tremendously important to MANAGE your brand’s personality - social media being the biggest mouthpiece of it!
BAAF created a unique brand-personality identification process skyrocketing your brand to the next level! We teach your brand the language of your audience.
FORMING A CONSUMER-BRAND RELATIONSHIP
Now we know what your audience longs for and we know WHO your brand truly is. We use social media to help you express your personality and use the right tone and voice that helps your customers identify with your brand, accept your brand with its feelings, emotions, thoughts, visions, and character. The EMOTIONAL BOND is closed. The users get to know your brand on a personal level, making friends with them and forming a long lasting relationship. THE BRAND AS A FRIEND IS BORN.