WHAT WE DO
We build conscious and sacred consumer brands. We use neuromarketing, consumer neuroscience, and a psychological consumer-brand relationship building approach to build the most valuable conscious and ethical brands there are - with your consumers being the center of our work. Just after we profoundly listened to what they long for, what they need, which emotions they connect with and how the very essence of their own being connects to a brand in an honest way, we start to build a brand that fits this ideal in a transparent and real way.
We profoundly study how your brand is being perceived subconsciously by whom it is intended to. It is our subconscious that thinks visually and controls our behaviour - up to 90% of all purchase decisions are being made subconsciously. It just takes 2-3 seconds for a person's subconscious to locate triggers and make associations about your business. This very small "window of opportunity" makes or breaks a connection to a brand - people will anchor their first impression and justify your work based on how the FELT about you initially.
We understand this concept and use our brand development strategy knowledge to build this subconscious EMOTIONAL connection between your brand and your ideal customer.
HOW WE WORK
1. First we will start with an initiation call where our goal is to get a "feeling" of your brand, your vibe and the core-essence of your offerings - you tell us who you and your brand are and we ask targeted questions to get to your core.
2. After the call we will send you a little workbook with a few questions and tasks to get the change to dig as deep into your brand and ideas as possible.
3. After we have received your filled-out workbook, we will start on working on the branding concept and strategy.
4. The strategy will include a profound consumer research based on consumer neuroscience, brand- development and positioning based on our finings, including a clear vision, mission, values, USP, value proposition, positioning statements, and brand building techniques such as the definition of a clear and intentional brand personality, brand voice, and brand identity, as well as a definition of your brand goals with KPI measurements.
5. The result will be a profound consumer-centric brand strategy with a scope of 15-20 pages.
6. Once you align with what we created, you have the option to translate the branding strategy into a compelling and unforgettable visual representation to connect to your audience in most authentic ways - the graphical brand identity representation contains a logo design, a secondary logo design, an individual color palette, unique branding fonds and branding elements and patterns. The whole visual representation is based on the emotional consumer-brand relationship building brand strategy that we created for you.
7. We work on a very personal level with you and your brand and we can proudly say that many of our clients became really good friends - we really care about you and the magic you offer to the world.
WHAT YOU GET
1. a crystal clear clarity and confidence within your brand
2. a strategy to connect to the people that benefit from your offerings and make this world a better place for them and everyone around them
3. a freed wild and amazing brand that longed for so long to be heard and seen
4. a brand with a personality, a voice, a home, a task, a mission, values and emotions - we provide your brand the optimal integrity to authentically tell its truth
5. a beautiful and intentional design of your brand that speaks the subconscious emotional language of your audience
Close your eyes. Set your intention. It is time to shine the light on your offerings and make it a sacred brand!
Please request a pricing list by contacting us.
You will receive a wholistic branding concept- and strategy within 2-3 weeks after we have received the workbook.
You will receive the graphical representation of your brand 1-2 weeks after we finished the branding concept- and strategy.