BEAUTY GETS THE ATTENTION
BUILDING INTENDED BRAND PERSONALITIES TO FORM LONG-LASTING CONSUMER-BRAND RELATIONSHIPS
We created a unique approach to building conscious brands and representing them on social media. We call it our very own, signature BRAND AS A FRIEND approach. This approach is so valuable that we even named our conscious agency after it. It comprises three crucial steps:
1. UNDERSTANDING THE AUDIENCE
With our consumer-neuroscience approach we conduct a wholesome and beyond-surface research on your intended audience. We emphatically step into their shoes and walk their walk to understand not only their conscious, but their subconscious buying behaviour. We use psychological techniques to dive deep into their emotional language.
2. GIVING YOUR BRAND A PERSONALITY
People create emotional bonds with brands such as they do with other people. We subconsciously assign human-like traits and characteristics to brands in order to categorise them and feel if they are a match to us or not. People don’t buy products or services, they buy feelings, emotions, stories, values, morals and ethics. People buy personalities! We give your brand a face, a home, a playground, dreams, hopes and emotions, we give your brand a voice and create an environment where it can express itself freely.
3. FORMING A CONSUMER-BRAND RELATIONSHIP
We build brands that reflect the personality traits of its audience and speak the same emotional language: The EMOTIONAL BOND is closed. THE BRAND AS A FRIEND IS BORN.