Up to 90% of all purchase decisions are made subconsciously. It only takes 2,6 seconds for a person's subconscious to locate triggers and make associations about your business. This very small "window of opportunity" makes or breaks an emotional connection to a brand. Moreover, people will anchor their first impression and justify your work based on how they FELT about you initially.

We understand this concept and build brands and brand representations on social media that communicate the intended brand messages subconsciously and form a subtle emotional bond with your audience. This concept is especially valuable for conscious and ethical brands - to transfer your pure intentions and sacred values strategically in this window of opportunity. 

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